It is a great happiness for everyone to be able to see the world in color! Color is the thing which has surrounded and influence the person from time immemorial. Relatively recently humankind has learned how to reproduce and widely use colors in all spheres of life. Various colors have a significant impact on people psyche and the perception of the world around us. As the result, this led to the development of psychology of color.
Color psychology is the study of how colors affect a person’s behavior, mood or psychological processes. Ideas related to color psychology are implemented in the field of marketing and design. Companies choose a particular color to encourage consumers to buy their products and improve brand awareness. Moreover, some colors are even used as a therapy to treat various diseases.
Even though the perception of color is subjective, psychologists have discovered several universal truths about its effects on human.
- So, depending on what paints the child most often uses for his/her drawings and what is his/her favorite color different features of character can be distinguished.
- Artists by using the variety of colors portray different periods of person’s life. For example, youth – full of love and joy is conveyed in blue, green, yellow and red colors while for old age artists choose shades of brown, grey and dark blue.
Have you ever noticed that color impacts your emotional state? As soon as we see the color, we immediately have certain feelings: sympathy or antipathy, calmness, joy or irritation, they can cheer you up or on the contrary worsen the mood. For instance, one gets in the mood when the sun suddenly appears on a cloudy day and paints everything in a golden color while one may become upset looking at gray/black thunderclouds.
We invite you to create unique masterpieces in your favorite colors!